Why is Marketing Important for your Small Business?

When it comes to marketing your small business, it’s easy to get sidetracked, confused, overwhelmed and excited, all at the same time. We’re a small business too and understand completely where you’re coming from.

In a world consumed with social media, you as a business, have a unique ability to reach your customers through this type of channel. Not only is it a great opportunity, but it takes experience to have the proper skills to put a brilliant social media marketing strategy together. 1 out of 5 small business owners don’t use digital marketing yet and 37% of small businesses plan to increase their digital marketing spend in the next 12 months. We are here to help you build your social media campaign. Surprisingly, 1 out of 10 small business owners don’t invest in any kind of marketing for their business.

With 2019 being so technologically-driven, It’s essential for your clients to be able to access information about your company online. Studies have shown that creating a stunning, mobile-friendly website will allow your business to stay front of mind for your customers. It’s essential to have a beautifully designed website that will impress them, which typically leads to higher revenue generation.

In 2018, less than 30% of small businesses used website analytics, call tracking, or coupon codes. Among small businesses without a website, 58% plan to build one in 2019.

Why Marketing?

We’re big into data here and love to look at the numbers behind consumer’s decisions

• About ½ the websites on Google’s front page are in HTTPS. 84% of people will abandon a purchase if they’re dealing with an unsecured website.

•  Close to half the world’s population (3.03 billion people) are on some type of social media.

• 57% of all mobile users will not recommend a business if their mobile website is poorly designed or unresponsive.

• 40% of all mobile users are searching for a local business or interest.

• More than 50% of smartphone owners will reach for it immediately upon waking up. In other words, the early marketer gets the worm.

• Content marketing gets three times more leads than paid search advertising.

This is more than empowering, it’s HUGE, am I right?!

Social Media can provide a conversational extension to a B2B company’s nurturing programs. Social Media gives us the opportunity to humanize our communications and make our companies more approachable.

-Ardath Albee

Why CRoche Consulting?

• We were founded on the vision of creating a low cost approach for Small Business Owners to create online exposure, build brand recognition and ultimately understand the importance of Marketing.

• We hold our Missions and Values accountable in our business and are constantly striving to improve upon them.

• We value integrity, hard-work, dedication and honestly.

• We implement the following values into our everyday lives and attempt our best to uplift our clients.

• We do our best to simplify the client experience to ensure that you have the best experience possible. We’d love to learn how we can help your company build out and grow.

When we say we stand behind our mission and values, what do we mean?

CRoche Consulting’s mission is simple: We want to provide a simplistic approach to create stunning content and management at a low cost for small businesses. We understand that running a business is costly and studies have shown that small businesses cite cost (26%), irrelevance to industry (27%), and social media (21%) as key reasons behind their decision not to have a website and invest in marketing. We’re in business to change these statistics.

CRoche Consulting comes from a background of digital marketing/website design consulting-type projects. Our vision is to change the landscape for small businesses and create an environment in which small businesses are building more solid reputations with their customer base. We’ve helped a variety of different industries build their audience and we would love to do the same for you.

Once you can understand where the conversation is, who leads, the type of voices and the best place for you to add your voice, you can then start becoming a more active participant.

-Mitch Joel