A
Account-Based Marketing (ABM): A marketing strategy that focuses on targeting specific accounts or high-value customers.
Advergaming: The use of games to promote a brand or product.
Affiliate Marketing: A type of performance-based marketing where individuals or businesses earn a commission for promoting another company's products or services.
AIDA: Stands for Attention, Interest, Desire, Action. It's a marketing model that outlines the steps a consumer goes through before making a purchase.
Advertising: Paid promotion of products or services through various media channels.
Advertising Research: The process of gathering and analyzing data to inform advertising decisions.
Affiliate Network: A platform that connects advertisers with publishers who can promote their products or services.
Analytics: The process of collecting, analyzing, and interpreting data to understand customer behavior and improve marketing strategies.ces.
B
Brand Ambassador: An individual who represents and promotes a brand.
Brand Guidelines: A set of rules that govern the use of a brand's assets, such as its logo, colors, and typography.
Brand Architecture: The hierarchical structure of a brand portfolio, including the relationship between different brands.
Brand Storytelling: The use of narratives to connect with customers on an emotional level.
C
Customer Acquisition Cost (CAC): The cost of acquiring a new customer.
Customer Relationship Management (CRM): A system for managing interactions with customers and potential customers.
Customer Journey Mapping: The process of visualizing the steps a customer takes when interacting with a brand.
Customer Satisfaction: The level of happiness or contentment a customer feels with a product or service.
D
Data-Driven Marketing: The use of data and analytics to inform marketing decisions.
Digital Asset Management (DAM): A system for storing and managing digital assets, such as images, videos, and documents.
Direct Mail: A form of marketing that involves sending physical mail to potential customers.
Dynamic Pricing: A pricing strategy that adjusts prices based on factors such as demand, time, and location.
E
Earned Media: Publicity that a brand receives through unpaid channels, such as media coverage or social media shares.
Employee Advocacy: Encouraging employees to promote a brand on social media and other channels.
Email Marketing Automation: The use of software to automate email marketing campaigns.
Ephemeral Marketing: Marketing campaigns that are designed to be short-lived and create a sense of urgency.
M
Mobile Marketing: Marketing activities specifically designed for mobile devices.
Marketing Plan: A document outlining a company's marketing goals, strategies, and tactics.
Marketing Strategy: is a comprehensive plan that outlines how a company will achieve its marketing objectives. It involves setting goals, identifying target markets, developing a positioning strategy, and creating a mix of marketing tactics to reach and engage customers.
Marketing Analytics: The process of analyzing marketing data to measure performance and identify trends.
Marketing Research Panel: A group of individuals who participate in market research studies.
P
Product Launch: The introduction of a new product to the market.
Product Positioning: How a product is perceived by its target market relative to competitors.
Product Life Cycle: The stages a product goes through from introduction to decline.
Product Portfolio: The collection of products or services offered by a company.
s
Sales Enablement: Providing sales teams with the tools, training, and resources they need to be successful.
Search Engine Marketing (SEM): A form of online advertising that involves bidding on keywords to appear in search engine results pages.
Social Media Listening: The process of monitoring social media conversations to identify trends and customer sentiment.
Sales Promotion: Short-term incentives designed to encourage purchases, such as discounts, coupons, or contests.
Search Engine Optimization (SEO): he practice of optimizing a website to improve its ranking in search engine results pages (SERPs) like Google. When a user searches for a relevant keyword or phrase, a well-optimized website will appear higher in the search results, increasing the likelihood of being clicked on.
T
Text Message Marketing: The use of text messages to promote products or services.
Third-Party Cookies: Cookies placed on a user's device by a third-party website.
Thematic Marketing: A marketing approach that focuses on a central theme or idea.
Total Addressable Market (TAM): The total market potential for a product or service.
u
User Experience (UX) Design: The process of designing products or services that are easy to use and enjoyable.
Upselling and Cross-Selling: Strategies for encouraging customers to purchase additional or related products.
User Interface (UI) Design: The design of the visual elements of a product or service.
Usability Testing: The process of evaluating how easy a product or service is to use.