Hubspot Publishes 2019 Instagram Engagement Report

Written By Caleb Roche

Instagram is always changing, whether it’s algorithm updates or new best practices, it can be difficult to stay on top of everything that's coming out with this important social media platform.

Luckily for us— Hubspot has got a ton of data. They partnered with the analytics experts at Mention to bring us the latest Instagram analytics. Throughout this report, you’ll learn how successful businesses are using the platform, and what you need to know to stay ahead in 2019.

Hubspot collected a huge amount of social media data for the report. (They observed trends about engagement rates, hashtags, and other insights that matter to both brands and marketers by analyzing over 48,065,964 Instagram posts and 306,278 of the top users!)

Key Findings/Takeaways from the report:

  • Video posts receive more than 2x more comments than other types of posts

  • Tagging more than 5 users in a post does not increase engagement rates

  • The average Instagram post contains 1.014402684 hashtags

  • 46.6% of Instagram users have less than 1000 followers

Caleb Roche

Located in Edmond, Oklahoma, Caleb is a Marketing Consultant that helps businesses build better marketing strategies. Combining strategy with implementation, he focuses on building long-term customers through data-driven decision-making. With experience working with both small and large companies, he has the experience to help businesses create strategic marketing plans that focus specifically on each business’s strengths, not just a one size fits all/template-based strategy.

https://www.crocheconsulting.com
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