Free Business Plan Template by Hubspot

Whether you’re starting a business or drafting a formalized document defining your current business’s goals, it’s important to clearly define the scope of all aspects of the venture — from mission, to target customers, to finances, and beyond.

When just starting out, it can be tempting to think of a business plan as simply your company’s name and a description of your product or service. But in reality, planning a business involves thinking through a lot more details.

In this business plan template and checklist, we’ll guide you through the steps of writing company and product descriptions, setting sales and marketing goals and plans, and thinking through legal and financial logistics.