How To Understand Who Your Target Market Actually Is
It’s an uber popular thing for people to “identify who their target market/customer is”, but are people actually identifying who their target customer is, or are they missing the mark and coming up with too general of criteria?
As we onboard new clients, our overall goal is to always understand who their target audience is, so we can create, tailor and push out content on the proper platforms, but typically this process takes several months.
One of my favorite stories with a client is when, after several months of working together, we finally came up with a method of reaching their target audience. Their target audience was doctors and practice owners who didn’t have the time to do their own medical billing but who didn’t want to hire a full time employee to handle their billing. After several insightful meetings, we came up with the idea that we should create a blog centered around educating doctors and in-house medical billers on different CPT codes, in an effort to generate relevancy in that market. This proved successful as their coding blog began to generate a considerable amount of organic impressions for billing keywords, giving them organic visibility for the terms they needed.
