CURATED VIDEOS FOR
marketingAdvice & expertise
Explore the ever-changing world of marketing and gain valuable advice along with firsthand experiences to help you navigate the marketing landscape.
advertising
The practice of calling attention to a product or service, typically by paying for announcements to be broadcast or displayed. It aims to persuade the public to respond in a certain way, often by purchasing a product or service.
How to Measure ROI in Digital Marketing Campaigns
Have you ever wondered how businesses know if their digital marketing efforts are paying off? Well, that’s where this conversation comes in as Caleb Roche unraveling the mysteries of measuring return on investment (ROI) for digital marketing campaigns. Let’s dive into this insightful conversation and explore how you can make every marketing dollar count.
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The Power of Listening to Your Customers
Have you ever wondered how businesses seem to know exactly what you want? That's the magic of market research.But how do you gather these insights? That's where the art of customer insights comes into play!
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How to Set Up Google Ads: A Beginner’s Guide
Join Caleb Roche as he guides you through the exciting world of Google Ads, helping you set up your first campaign with ease while maximizing your reach to potential customers. You'll learn to choose the right campaign type, select impactful keywords, craft compelling ad copy, and manage your budget effectively, all designed to drive traffic and boost sales. By the end of this comprehensive guide, you'll be equipped with the skills and confidence to navigate digital advertising and watch your business thrive!
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content marketing
A strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.
HOW TO CREATE VALUE DRIVEN CAMPAIGNS
Have you ever wondered why people say "content is king"? It's not just a catchy phrase—it’s a guiding principle. But what does it really mean, and how can you harness its power to create content that truly resonates with your audience?
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