ADvertising Management
Advertising management is the process of planning, executing, and tracking advertising campaigns on behalf of a business or organization. Effective advertising management requires a deep understanding of the target audience, as well as the ability to develop compelling messages that resonate with that audience.
Advertising management can take many different forms, depending on the goals and budget of the business. Some common advertising channels include print, television, radio, online, and social media advertising. Advertising managers are responsible for selecting the right channels for a given campaign, and for ensuring that the advertising message is consistent across all channels.
In addition to selecting advertising channels, advertising managers are also responsible for creating and managing advertising budgets. This involves estimating the costs of various advertising activities and allocating resources in a way that maximizes the impact of the advertising campaign.
Overall, advertising management is a complex and multifaceted discipline that requires a combination of creativity, analytical thinking, and strategic planning. By partnering with an experienced advertising management team, businesses can develop effective advertising campaigns that reach their target audience, build brand awareness, and drive revenue.
Our Process
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Step 1: Discovery Call
The first step in the onboarding process is a discovery call, where our team gets to know your business and its unique needs. During this call, we’ll ask questions to understand better the your advertising goals, target audience, competition, and current advertising strategies.
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Step 2: Proposal and Contract
Based on the discovery call, our team will create a proposal outlining the advertising services we’d provide and the associated costs. Once you approve the proposal, a contract will be signed to formalize the agreement and establish clear expectations for both parties.
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Step 3: Kick-off Meeting
A kick-off meeting will be scheduled to introduce our team to your team and provide an opportunity to discuss the project in more detail. During this meeting, we’ll provide an overview of the advertising strategy and timeline and address any questions or concerns you may have.
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Step 4: Ad Campaign Development
Before launching an advertising campaign, we’ll develop a customized ad campaign that aligns with the your business goals. This may include conducting research on the target audience, creating ad copy and visuals, and selecting the appropriate ad placement.
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Step 5: Ad Campaign Management
Once the ad campaign is launched, we’ll manage the ad campaign to ensure that it is effective in achieving the desired results. This may include monitoring ad performance, analyzing data, and making adjustments to the ad campaign as needed.
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Step 6: Reporting and Optimization
We’ll provide regular reporting and analysis to you to track the performance of the ad campaign and make adjustments as needed. This may include monitoring key performance indicators, such as ad impressions, click-through rates, and conversions, and making optimization recommendations based on the results.
Our Membership Tiers
Small Business
Keyword research and ad copy creation
Creation and management of up to 2 advertising campaigns (Google Ads and Facebook Ads)
Monthly progress reports
Monthly check in calls
Yearly In-Person Review & Strategy Meetings
Yearly Strategic Plan Buildout
mid-Level
Keyword research and ad copy creation
Creation and management of up to 4 advertising campaigns (Google Ads, Facebook Ads, and Display Ads)
Landing page design and optimization
Monthly progress reports
Bi-monthly check-in calls
Bi-Yearly In-Person Review & Strategy Meetings
Full Marketing Plan
Enterprise
Customized advertising strategy and consultation
Keyword research and ad copy creation
Creation and management of multiple advertising campaigns (Google Ads, Facebook Ads, Display Ads, and other platforms as needed)
Landing page design and optimization
Ongoing A/B testing and optimization
Conversion tracking and analytics
Monthly progress reports
Weekly strategy meetings
Quarterly In-Person Review & Strategy Meetings
Dedicated Account Manager
Full Marketing Plan, with KPIs and benchmarks built-in (including both short-term and long-term strategic initiatives)
The Club Advertising Digest
Don’t hack around on the course of business, read out tips, playing advice, and more!
FAQs
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Traditional advertising includes mediums such as print, television, and radio, while digital advertising includes channels like social media, search engines, and display ads. Both types of advertising can be effective, but the choice often depends on the business's target audience, budget, and goals. Digital advertising can offer more targeting options and measurable results, while traditional advertising can offer broader reach and more opportunities for creative messaging.
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To measure the effectiveness of advertising campaigns, businesses can track key performance indicators (KPIs) such as clicks, impressions, conversion rates, and return on ad spend (ROAS). Businesses can also use analytics tools like Google Analytics to measure the impact of their advertising efforts on website traffic, engagement, and sales.
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Some common advertising mistakes that businesses make include targeting the wrong audience, using ineffective messaging, neglecting ad design and visuals, and failing to test and optimize ads. To avoid these mistakes, businesses should conduct thorough research on their target audience and competitors, craft clear and compelling messaging, create high-quality ad visuals and design, and regularly test and optimize their ads for maximum impact.
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To ensure that advertising is ethical and not misleading or deceptive, businesses should follow guidelines set by regulatory bodies like the Federal Trade Commission (FTC) and Advertising Standards Authority (ASA). These guidelines may include requirements for disclosure of material information, truthful and accurate claims, and avoiding deceptive practices such as bait-and-switch tactics or false advertising. Additionally, businesses should ensure that their advertising aligns with their values and brand messaging and is not harmful or offensive to any particular groups or individuals.